Charles W. Mauck was hired as Distillery Manager and Partner. It was under his management that Old Overholt became the brand that it is today. Mauck oversaw the rebranding of the product in 1888, changing the name to ‘Old Overholt’ in honour of Abraham, whose austere expression graced the label. The word ‘Old’ was used to signify preimmunises and high quality (like competitor Old Forrester). It was also under Mauck’s management that the Broad Ford distillery was expanded.
Andrew Mellon was an American banker, businessman and industrialist. As former Secretary of Treasury, Mellon was able to use his political position to get a medicinal license to sell and operate during Prohibition (see old print ad). Mellon invested in the brand and kept it alive, maintaining the style and quality of the liquid.
Coming out of Prohibition, Park and Tillford bought the Broad Ford distillery and the Old Overholt brand. They maintained the distillery and expanded it to get it ready to sell. Seton Porter, known as a shrewd businessman, saw great potential in the distillery and brand, and decided to purchase it. He owned about 50% of American Whiskey stock, with brands like Old Taylor, Old Grand-dad, Old Crow, Mount Vernon in his portfolio. This later became National Distiller’s, which was acquired by Beam in 1987.